I learnt how to apply my design and editorial sensibilities to identify and express a story or concept that emerges from a deep interrogation of abstract data. I investigated ways in which complicated information can be organised and visually represented, interpreted and translate information, from a wide range of sources, into a visual language through the use of type, image and colour, applied a sophisticated visual code to an appropriate information system that will enhance understanding and clarify content as well as critically analyse the development and success of the process and outcome.
The original packaging is easily missed. The information had repetition and was overwhelming. From my surveys, people struggled to find certain bits of information and a lot of it was missing. Overall, it needed some improvement.
Hillary, a pregnant woman develops a sore throat and is unsure as to what lozenges she can take that are safe for her baby.
Hillary goes to the pharmacy to find the best solution for her sore throat. Looking around the pharmacy, the bright red and large text catches Hillary's attention so she decides to pick up Difflam Sore Throat Lozenges and have a look. Going straight to the back of the box, Hillary is able to clearly see the different headings and is able to find warnings with ease. She notices that under warnings that if you are pregnant to check with your doctor before use. She feels secure and heard by this product. The doctor confirms she isn’t taking other medicines and is given the all-clear.
Hillary picks up the box and follows the white band to the right opening where she opens the box to see a leaflet sitting safely on the opened tab. She is unsure if she should take the lozenge with food or if she will be able to drive to pick up her kids from school. Pulling out the leaflet from the box she is able to find answers to her questions. She takes one lozenge as directed. After 3 hours, the pain from her sore throat starts to come back so she takes another lozenge after 3 hours as the directions say to help her throat.
Wanting to keep the leaflet safe, Hillary inserts the leaflet into the pattern coded opening and back into its slot for safekeeping. The bright red colouring, large images and big text makes it easy to find once the sore throat is gone and Difflam Sore Throat Lozenges are put away with all the medicines in her house. Hillary is happy with the medicine and its new design.
Old Design:
New Design
